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Ethics, ESG & Reputation Management:

How to manage today's challenges 

Hosted by the Office of Professional Education & Elevate Rapid City

When: Sept. 23, 7 AM - 12:30 PM 

Where: Rushmore Hotel - Rapid City, SD

Instructor: Dr. Ray Sheldon, Ph.D.

As environment, social, and governance (ESG) performance has become a focus of stakeholder interaction and a key metric in capital markets, active management of public perception, and engaging on social media, are now as critical to success as competent management and efficient operations. This four-hour short course explores how to manage reputations ethically in today’s rapidly changing and politically discordant environment. (3 PDH – management, 1 PDH – ethics, 4 PDH total). Breakfast and coffee breaks will be provided. 

Registration Deadline: Sept. 19.

The course will cover:

•    Why character does not equal reputation
•    Reputational risks, opportunity, and ethics
•    Evolution of social responsibility, now ESG
•    Measuring reputation
•    Reputation management strategy
•    Implementation through integrated communication
•    Issue management and crisis communication

About Dr. Sheldon: Ray, who grew up in western North Dakota, has focused on ESG for the energy industry since graduating from Montana’s School of Mines in 1982. He led the development of a DOE sponsored clean coal technology and an environmentally responsible coal-fired power plant in Montana. More recently he developed rail terminals in North Dakota to help move crude oil from its Bakken field to market. He has received an MBA from the University of Montana and recently his PhD from SD Mines with a focus on the relationships between mineral stakeholders, the public and state level prosperity. 


7:00-7:45am - Check in and breakfast buffet    
7:45-8:00am - Welcome by Rapid City Elevate   
8:00-8:10am - Introductions 
8:10-10:00am - Session 1: What is reputation?
10:00-10:20am - Snack break and networking    
10:20-11:50am - Session 2: Case studies and group discussions 
11:50-12:00pm - Short break    
12:00-12:30pm - Summary and closing     
12:30pm - Head to Founder's Park for Rocker Days Picnic (optional)   

  1. Step 1 Selection
  2. Step 2 Registration
Friday September 23
7:00 AM - 12:30 PM
Professional Development provided by the Office of Professional Education at South Dakota Mines and Elevate Rapid City.
Make an additional donation $  
Event registration summary
2022 Ethics, ESG, and Reputation Management:
Individual Ticket